Performance Marketing · Built in Malaysia · Trusted across SEA
An agency that drives actual performance.
A data-driven performance marketing team that works like your fractional marketing department — consulting, executing, analysing and reporting across paid ads, creative, data, video, email and web. Built for ambitious brands from 6 to 9 figures.
Trusted by startups, SMEs and enterprises across SEA
RM50M+
Ad spend managed
60+
Brands across SEA
6×
Average client ROI lift
5+
Years building marketing systems
Not just an agency
We work as your fractional marketing team.
Most agencies execute deliverables. We work alongside you like an embedded marketing manager and senior team — owning strategy, execution, analytics, and reporting end-to-end.
Think of us as the in-house marketing department you've been meaning to hire — with the multi-brand experience of running 60+ accounts across e-commerce, services, B2B, and founder-led brands. We consult, execute, analyse and report — not just complete tasks.
Our approach
Data-driven performance marketing, powered by strong execution.
Marketing isn't guesswork. We dive deep into your numbers to surface bottlenecks and hidden revenue opportunities — then deploy strong execution across data, ads, creative, video, email and tech to fix them.
01 · DIAGNOSE
Diagnose with data.
We pull every metric across your funnel — paid spend, conversion, retention, repeat — and surface what's actually moving the needle versus what looks busy. No vanity metrics; just where the money's leaking and where the next 20% of growth is hiding.
02 · EXECUTE
Execute across the funnel.
One senior team executing coordinated work — paid ads, data infrastructure, creative production, video, email, and web — not siloed handoffs between three different vendors. Strategy and execution live in the same room.
03 · REPORT
Report on what matters.
Cost per paying customer. Revenue uplift. Payback period. The numbers your CFO actually cares about — not platform vanity. Weekly transparent dashboards plus monthly strategy reviews, like a marketing manager would deliver.
What we cover
Full-funnel coverage. Tailored to your business.
No fixed packages. We deploy what your business actually needs — proven frameworks across every stage of the funnel for ambitious brands from RM100K to RM10M+/month.
01 · ACQUISITION
Drive qualified traffic.
Get the right buyers in front of you — and never overpay for the wrong ones.
- Meta Ads (Facebook + Instagram)
- Google Ads (Search, Shopping, YouTube)
- TikTok Ads
- Performance Creative Production
- Founder-led UGC Video
02 · CONVERSION
Turn visitors into customers.
Close the gap between click and revenue with web, copy and qualification.
- Landing Page Design & Build
- Full Website Development
- Conversion Rate Optimisation
- Sales & WhatsApp Flow Automation
- A/B Testing Infrastructure
03 · RETENTION + INSIGHTS
Compound the revenue.
Bring customers back, prove what works, and make every campaign smarter than the last.
- Email Marketing & Lifecycle
- WhatsApp Marketing & Reactivation
- Data Analytics & Dashboards
- Tracking Setup (Pixel, CAPI, GTM)
- Monthly Performance Reporting
Not sure where to start? That's what the free marketing audit is for — we'll tell you the 2–3 things that will move the needle most for your business.
Get your free audit →Why brands choose us
Three reasons brands stay with us.
01
Fractional team, not just an agency.
You get a senior marketing leader plus execution team thinking strategically about your business — like the in-house team you've been meaning to build, but with the multi-brand experience of running 60+ accounts.
02
Data over assumptions.
We dive deep into your numbers, not just platform metrics. We identify exactly where your funnel is leaking, prove what's working, and report on what matters — cost per paying customer, not impressions.
03
Multi-brand expertise.
From e-commerce and high-ticket services to B2B and founder-led brands — we've seen what works across categories. You don't pay us to figure things out; we bring proven playbooks from day one.
Proof
Numbers, not adjectives.
Five recent client wins. Real businesses, real bottlenecks, real numbers.
Achieved revenue growth — by spending less.
Revine was running paid ads and generating leads, but the conversion rate was so poor they didn't realise they were generating less revenue than they were spending.
We treated it as a system issue, not an ads issue. Wired up CRM and full funnel tracking, surfaced the bottlenecks, fixed them across creative, qualification and follow-up. Within 90 days, revenue grew 7× while ad spend dropped 40%.
+727%
Revenue growth
−40%
Ad spend
+201%
Avg. order value
3.8× more ROAS with clean tracking.
OSIM's online performance was lagging behind competitors — inefficient budget allocation, no clarity on what was working. We implemented tracking across paid platforms, website, and sales data; instantly identified winning products, audiences and creative angles; reallocated budget with precision.
+382%
Online ROAS
−75%
Cost per purchase
+48%
Conversion uplift
High lead volume, 80% junk. We flipped it.
Coway's sales team was drowning in unqualified leads — high volume, low conversion. We rebuilt around qualified-lead optimisation instead of raw volume, wired up CRM tracking lead-to-customer, and tightened the pre-qualification flow at the ad layer.
−72%
Cost per qualified lead
−80%
Customer acquisition cost
+102%
Sales conversion
Predictable scale on a 9.49× ROAS.
Strong demand but unpredictable scaling — generic creative and unclear tracking. We fixed attribution end-to-end, then segmented budget by product, audience and creative. The winning combinations became obvious, and scaling became repeatable.
+58%
Revenue growth
9.49×
E-commerce ROAS
+36%
Average order value
Broke through a hard scaling ceiling.
SWS was generating consistent revenue but couldn't scale beyond it — more budget produced more cost, not more customers. We rebuilt the creative system and tightened qualification end-to-end; the ceiling lifted and stayed lifted.
+136%
Revenue growth
43.93×
Paid ads ROAS
+75%
New customers
Built a Founder IP funnel from scratch.
New Way was paying for paid ads but the niche made it hard to stand out. We built an organic Founder IP funnel — high-volume short-form video, founder-led — and generated 20+ qualified B2B leads per month within the first month of activation, at zero ad spend.
20+
Monthly organic leads
500K
Reach & views
+102%
Sales conversion
What to expect
From form to clarity in 3 steps.
We consult with intention. No fluff, no high pressure. You leave with clarity — whether or not we end up working together.
STEP 01
Quick chat (15 min)
A no-obligation conversation. We learn about your business, your goals and your current marketing setup — no pitch, no slide deck.
STEP 02
Free marketing audit
We dive into your data and surface the 3–5 specific bottlenecks holding back your funnel. You get the audit either way — it's yours to keep.
STEP 03
Tailored proposal — only if we fit
If it's a fit, we send a scope built around YOUR bottlenecks — never a packaged retainer. If it's not, we'll tell you straight and recommend who might be better.
FAQ
Questions, answered before you ask.
What does "fractional marketing team" actually mean?
It means you don't get an agency that just runs your ads — you get an embedded marketing leader and senior execution team that thinks like an in-house marketing department. We consult on strategy, execute campaigns, dive into your numbers, and report back with insights. Less "vendor delivering tasks", more "marketing manager owning the function".
How are you different from a typical performance agency?
Most agencies operate at the task level — run ads, send reports, optimise on platform metrics. We operate at the business level — diagnose bottlenecks across your full funnel, execute coordinated work across ads, data, creative, video, email and web, and report on cost per paying customer. We work alongside you, not just for you.
How are you different from hiring in-house?
In-house gets you one role per headcount with capped capabilities. We bring multi-brand experience across 60+ accounts — plus the playbooks we've built running campaigns for 99 Speedmart, OSIM, Coway, Goodnite, Revine and others. You get senior consulting + a coordinated execution team for less than the loaded cost of a single mid-level marketer.
What does pricing look like?
No fixed packages — pricing is tailored to scope. Most engagements include a one-time setup fee, a monthly retainer, and ad spend paid directly to the platforms (never marked up by us). After the free audit we'll send a transparent scope and pricing breakdown built around your business.
How long before I see results?
Months 1–2 are foundation and validation — you'll see baselines and the first wins. By Month 3 the system stabilises and becomes predictable. By Month 6, compounding kicks in: cost per customer trends down structurally, ROAS trends up. Anyone promising results in week one is selling you a campaign, not a marketing function.
Which industries do you specialise in?
We've worked across e-commerce (Shopify + Shopee D2C brands), high-ticket services (clinics, renovation, fitness, education), B2B (founder-led + enterprise), and personal brand. The framework adapts; the principles don't. If you're a 6 to 9-figure brand serious about growth, we can probably help.
What happens after I submit the form?
You'll hear from us within one business day. We'll schedule the 15-min chat at a time that works for you, and prepare a quick audit of what we can already see about your business. No spam, no high-pressure follow-up — just a real conversation.
Get your free audit
Get clarity on your funnel.
A free 30-minute marketing audit. We dive into your numbers and walk you through the 3–5 biggest opportunities holding back your growth — whether you hire us or not.
- ✓ 3–5 specific opportunities surfaced in your funnel
- ✓ Honest assessment of what's working vs what isn't
- ✓ Clear next steps — yours to keep, no obligation
- ✓ Just 30 minutes of your time
Get your free marketing audit
8 quick questions · ~90 seconds to complete
Thanks — we've got it.
We'll reach out to you as soon as possible — usually within one business day.
Keep an eye on your inbox and WhatsApp.